DIYPR: publicity bootcamp
save time. save money. get attention.
thought leaders’ edition starts may 1 @ pregame
DIYPR is back - tailored for experts, innovators, and thought leaders.
You have a strong idea. You’re ready for more. It’s time for you to get attention, from influencer buzz to media coverage to sales growth.
You have four choices:
1. Spend $10,000+ every month on a top tier PR firm.
2. Spend $5,000+ every month on a boutique PR firm.
3. Spend $60,000+ every year on an in-house publicist.
We CAN SHOW YOU HOW TO DO PROFESSIONAL-LEVEL PUBLICITY FOR YOUR product, YOUR EVENT, and YOURSELF.
Pregame founder & DIYPR creator Ciara Pressler has spent 10+ years as a marketing and PR strategist for emerging brands. Her clients received rockstar placements on TV, radio, podcasts, print, and digital media.
After creating PR game plans for people, brands, events, and books from Portland to LA to New York, she learned three things:
Everyone wants press, buzz, and a bigger audience.
Not everyone is ready to hire a publicist or PR firm.
There are things you can do yourself to start getting attention *the right way* before you get to that point.
The solution? Break down the step by step process to creating a pressworthy brand, all in one intensive, action-oriented class designed for people who are creative and innovative — but too busy to mess around.
DIYPR is for you if you value time, money, and results.
Our passion is helping great ideas get a fighting chance in this over-saturated world by giving them a strong marketing strategy and a process to back it up. Dedication to connecting with your audience consistently and authentically is the difference between sustainability and struggle.
Entrepreneurs: protect your investment and get attention for your idea.
Creators: establish yourself an expert, book events, and get featured.
Marketing Professionals: get PR skills and add value to your company.
Event Producers: create a plan to maximize attendance and attention.
Authors: get everything you need for promoting your work.
DIYPR IS DESIGNED TO GIVE YOU THE TOOLS YOU NEED TO GET THE ATTENTION YOU DESERVE.
It’s about knowing exactly what you need to do and how to do it with strategy and style. You will walk away with:
The Publicity Department: every tool you need to attract and land media attention
Press List: Exactly how to create your customized contact list of media outlets and journalists
Pitch Perfect: how to craft a persuasive pitch
Social Media Strategy: when and how to leverage social media to get coverage
Event Strategy: how to use events to get more attention and build your audience
Expert Status: positioning yourself to be a go-to media expert
BONUS: Event Promotion Template: my timeline of everything you need to do before, during, and after an event to maximize its marketing value
BONUS: Press Kit review and recommendations
BONUS: Q&A with a local media expert who knows the scene inside and out
BONUS: Online Access to exclusive recorded interviews with top-tier PR pros
Get your entire publicity department launched in 30 days.
People who are making things happen don’t have time for a long-term commitment. This course is designed be an MBA in Getting Sh*t Done so you have what you need as quickly as possible.
You will be overwhelmed. You will have homework. But in less than a month, you will have everything we’ve learned about effective publicity, from the tools to the process to the contacts.
Five in-person sessions plus a virtual library of templates, samples, and interviews with media experts with years of experience in PR and journalism.
EVENTS, SOCIAL, AND SEASONAL PROMOTIONS
• Producing a press-worthy event
• Step-by-step Event Marketing Checklist
• How to get around competition in your category
• Crisis management: dealing with problem people, online reviews, and more
• Leveraging social media as your news feed
• Creating strategic partnerships to expand your reach
PRESS KIT PRESENTATION
Get real-time feedback on your Press Kit and Media Materials.
• Promoting yourself: being the spokesperson for your brand
• Positioning yourself as a media expert
• Interview prep + creating talking points
• Publishing + distributing content
• Winning awards
• Building cred beyond Portland
THE PR DEPARTMENT
• Essential PR elements
• How to write a press release
• What should be in your press kit
• Photo and Video that get media love
• Extras that get attention
• How to pitch a journalist
• How to write persuasively
• How to connect with reporters when they need you most
• Pitching via email vs phone vs in person
• Creating newsworthy stories
• How to follow up aggressively without being annoying
i got 99 problems but a pitch ain't one: DIYPR gets Results, player.
DIYPR is a curated group and IS LIMITED TO 8 COMPANIES.
We keep every Pregame class small so you can get what you need to shine.
In-person classes are five consecutive Wednesdays at 1pm-3pm at Pregame HQ in the Pearl District.
Complete the form below to apply – we’re curating a strong group to make sure everyone benefits.
Course Fee: $1297 / Register by April 17: $997
Includes course, materials, and digital folder of samples + templates
Course Fee: $797 / Register by April 17: $597
let's do this! DIYPR Application / request for info
Fill this out and hit submit, then we'll contact you with next steps.