DIYPR: Publicity Bootcamp

save time. save money. get attention.

Create your PR Department and learn how to do publicity for your own brand in just one course.

DIYPR Course Bundle

You have a strong idea. You’re ready for more. It’s time for you to get attention, from influencer buzz to media coverage to sales growth.

You have three choices:

  1. Spend $5,000+ per month on a PR pro.
  2. Spend $60,000+ per year on a PR firm.
  3. Or:

WE CAN SHOW YOU HOW TO DO PROFESSIONAL-LEVEL PUBLICITY FOR YOUR PRODUCT, YOUR EVENT, AND YOURSELF.

Pregame founder & DIYPR creator Ciara Pressler spent 10+ years as a marketing and PR strategist for emerging brands. Her clients received rockstar placements on TV, radio, podcasts, print, and digital media.

After creating PR game plans for people, brands, events, and books from Portland to LA to New York, she learned three things:

  • Everyone wants press, buzz, and a bigger audience.
  • Not everyone is ready to hire a publicist or PR firm.
  • There are things you can do yourself to start getting attention *the right way* before you get to that point.

The solution? Break down the step by step process to creating a pressworthy brand, all in one intensive, action-oriented class designed for people who are creative and innovative — but too busy to mess around.

Ciara Pressler Game Plan AMNW
Nick Onken PR

“DIYPR opened me up to the world of how PR works, and how I can easily do it for myself and my own business.”

Nick Onken, Photographer whose media coverage includes Fast Company, The Great Discontent, aPhoto Editor, Huffington Post, School of Greatness, Art of Charm, Unmistakeable Creative, Jetset Times, My Morning Routine, Huffington Post, and MTV Breaks

This is how we do it

DIYPR IS FOR YOU IF YOU VALUE TIME, MONEY, AND RESULTS.

Our passion is helping great ideas get a fighting chance in this over-saturated world by giving them a strong marketing strategy and a process to back it up. Dedication to connecting with your audience consistently and authentically is the difference between sustainability and struggle.

  • Entrepreneurs: protect your investment and get attention for your idea.
  • Creators: establish yourself an expert, book events, and get featured.
  • Marketing Professionals: get PR skills and add value to your company.
  • Event Producers: create a plan to maximize attendance and attention.
  • Authors: get everything you need for promoting your work.

DIYPR IS DESIGNED TO GIVE YOU THE TOOLS YOU NEED TO GET THE ATTENTION YOU DESERVE.

It’s about knowing exactly what you need to do and how to do it with strategy and style. You will walk away with:

  • The Publicity Department: every tool you need to attract and land media attention
  • Press List: Exactly how to create your customized contact list of media outlets and journalists
  • Pitch Perfect: how to craft a persuasive pitch
  • PR Jargon: understand how to communicate like a pro
  • Social Media Strategy: when and how to leverage social media to get coverage
  • Event Strategy: how to use events to get more attention and build your audience
  • Event Sponsorship: how to get maximum value for your investment
  • Expert Status: positioning yourself to be a go-to media expert
  • Online Reviews: how to deal without losing your mind
  • Event Promotion Template: the timeline of everything you need to do before, during, and after an event to maximize its marketing value
  • BONUS: professional PR templates and real world examples
  • BONUS: Press Kit review and recommendations
The-PR-Game-–-Pregame-On-Demand
Angela Medley - House Dogge

“DIYPR took the mystery out of how a small business on a start up budget can use the same PR tools as larger agencies to build customer awareness.”

Angela Medley, Designer and Founder of House Dogge whose media coverage includes Oprah's Favorite Things, USA Today, HGTV, Travel+Leisure, Apartment Therapy, and more

Is DIYPR worth the Investment? Here's Everything You Need to Know, Straight from the Creator + Coach, Ciara Pressler.

I GOT 99 PROBLEMS BUT A PITCH AIN'T ONE: DIYPR GETS RESULTS, PLAYER.

GET YOUR ENTIRE PUBLICITY DEPARTMENT LAUNCHED IN LESS THAN 30 DAYS.

DIYPR Publicity Bootcamp

People who are making things happen don’t have time for a long-term commitment. This course is designed be an MBA in Getting Sh*t Done so you have what you need as quickly as possible.

You will be overwhelmed. You will have homework. But in less than a month, you will have everything we’ve learned about effective publicity.

Boutique PR firm services start at $5,000 per month with a six-month minimum contract. That's $30,000+ just to get started.

DIYPR is only $1,497, and you keep your skills for life.

bootcamp Breakdown

DIYPR IS EVERYTHING YOU NEED IN ONE ON-DEMAND PLACE.

Welcome to your virtual library of videos, worksheets, templates, and samples of real PR materials and strategies that get results.

PR Essentials

  • How to get organized and get started
  • How PR is different from marketing
  • How the PR game works and why
  • Decoding PR jargon

Your PR DEPARTMENT

  • How to write a press release
  • Press release template and samples from different industries
  • What should be in your press kit
  • Photo and Video that get media love
  • Extras that get attention

PITCH PERFECT

  • How to pitch a journalist
  • How to write persuasively
  • How to connect with reporters when they need you most
  • Pitching via email vs phone vs in person
  • Creating newsworthy stories
  • How to follow up proactively without being annoying

LEVERAGING EVENTS AND SOCIAL MEDIA

  • Producing a press-worthy event
  • Step-by-step Event Marketing Checklist
  • How to get around competition in your category
  • Leveraging social media as your news feed
  • Creating strategic partnerships to expand your reach
  • Thinking strategically about event sponsorship

WHEN YOU ARE THE BRAND

  • Promoting yourself: being the spokesperson for your brand
  • Positioning yourself as a media expert
  • Interview prep + creating talking points
  • Publishing + distributing content

NEXT-LEVEL PR

  • Staying relevant in an ever-changing news cycle
  • Winning awards
  • Dealing with haters - including online review response template

SUSTAINABLE SUCCESS

  • How to establish good PR habits without it disrupting your primary work
  • When to hire a PR firm and how to interview them
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Meet Your Coach

Ciara Pressler is the founder of Pregame and creator of DIYPR. She's landed herself and her clients speaking engagements, new business, and press coverage in print, digital, TV, radio, podcast, and local and national outlets including The New York Times, Portland Business Journal, Time Out New York, The Real Deal, Women's Wear Daily, and many more.

Get in the Game

DIYPR Bootcamp

$ 1,497
  • Forever Access to the Digital Course
  • Templates for all your PR Materials
  • Examples from real PR campaigns
  • Video feedback on your Press Kit
Best Value

Player Membership: Pregame All-Access Pass

$497 per month / billed annually
  • DIYPR: Publicity Bootcamp
  • Game Plan: Business Strategy Bootcamp
  • The Full Press: Marketing Bootcamp
  • Workouts: On Demand Videos & Worksheets
  • Home Team: Weekly Live Group Coaching
  • The Kickoff: 90-Minute 1:1 session with Ciara
  • Annual Pregame Your Year 1:1 Session

Private PR Coaching

$1,997 per month / 3-month engagement
  • Weekly 1:1 Coaching Session
  • Email Feedback throughout the Week
  • DIYPR: Publicity Bootcamp
  • Game Plan: Business Strategy Bootcamp
  • The Full Press: Marketing Bootcamp
  • Workouts: On Demand Videos & Worksheets
  • Home Team: Weekly Live Group Coaching
  • The Kickoff: 90-Minute 1:1 session with Ciara
  • Team Members Welcome at Sessions

Is it time to Get your project the attention it deserves?

Get in the game with DIYPR!